An Integrated SEO Department

Measuring SEO performance metrics is an important part of making sure your website gets high visibility in Google search results. (And to ensure your marketing dollars are well spent).We monitor SEO performance in a variety of ways including relevant keyword rankings, SERP position, backlink profile, organic traffic metrics, bounce rate, and domain authority, just to name a few!

There are many tools that can be used to gain SEO insights, but Google Analytics is a great place to start.

Of course, one of the most asked questions is, “how long does it take for SEO to show results?” This answer varies, but the average estimate we can give is 6-12 months to see a visible, steady increase in website traffic. There’s not really any such thing as “fast SEO”. Our goal is always to provide you with consistent, lasting results that will give you a positiveROI-- SEO takes time!

While we handle all of the website design and development tasks for you, as a hands-on business owner, you may still be wondering what things are necessary to get everything up and running. Here’s a short website building checklist:

In this stage, all of the hard work put into strategizing and planning comes to fruition. Once the creative is done, we'll launch your campaigns, monitor and tweak for success, and report on the outcomes.

An SEO audit is a way to evaluate three key components of your website that determine how well your website ranks in relevant Google searches. The three key areas are:

-On page SEO: This includes all of the visible elements of your website including your headers, copy, and images used.

-Technical SEO: This part of our audit helps us see how healthy your website is from a technical point of view. We’ll see if you have any major technical errors, crawl issues, or website structure problems.

-Off- Page SEO: This part of the SEO audit largely focuses on off-page elements such as backlinks.

After we evaluate every area of your website’s SEO components it’s time to create a game plan. Our findings from the audit pinpoints where we should start to optimize your website for search engines.

An SEO audit is the starting point for improving your website’s health and ranking visibility. On-page, off-page, and technical SEO all play a large role in organic website traffic, and gaining organic leads.  Here’s a few reasons as to why SEO is important:

-Google’s algorithms change constantly. It’s estimated that Google updates it’s search algorithm every six months! This means with constantly changing criteria your SEO rankings could slip if you don’t reevaluate and continue to optimize your content and website.

-Solving On-page problems ensure that search bots can understand your content and rank your pages appropriately for relevant search queries.

-Technical issues, which often go unnoticed, can be dealt with which often dissipate crawl issues, allowing search bots to accurately scan your content and understand who it’s for.

Setting appropriate and specific SEO benchmarks is imperative for tracking progress. There are a few ways to monitor search engine rankings and track your success. Tracking engagement metrics, conversion rates that are directly related to organic traffic, domain authority and page authority, keyword rankings, and number of backlinks, just to name a few. At the beginning of your SEO journey with Xuberan, we will assess your current metrics so that we can have specific numbers to measure against.

You may be wondering why it’s necessary to hire an agency to do your digital marketing for you. Afterall, there’s a plethora of resources available at your fingertips that could enable you to grow your business digitally on your own. While this is true, hiring a digital marketing agency will take that pressure off of you as a business owner, and allow you to focus on the bigger picture. As digital marketing experts, we understand every aspect of this field, from social media ads, Google ads, website tracking, web design, search engine optimization, and much more. Placing these tasks in the hands of a digital marketing agency also saves you money in the long run because we will assess your current situation and create an efficient strategy to reach your goals!